Polymarket has reached an exclusive partnership with OneFootball, reaching 645 million fans before the World Cup starts

By: rootdata|2026/06/02 04:45:01
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Polymarket announced on Thursday that it has signed an exclusive partnership agreement with the Berlin digital football platform OneFootball, which will connect the prediction market to OneFootball's 200 million monthly active users and 645 million fan ecosystem about two weeks before the start of the 2026 FIFA World Cup. Polymarket will be the only prediction market partner within the OneFootball app, and competitors like Kalshi will not be allowed to enter this product.

This is Polymarket's seventh major football partnership this year and the first collaboration aimed at media application distribution channels, having previously signed agreements with MLS, LaLiga, Serie A, Lazio, and DAZN.

According to analysis by the Pew Research Center, since July 2024, sports have accounted for 39% of Polymarket's total trading volume. The 2026 World Cup champion market has seen a cumulative trading volume of over $1.2 billion since its launch last July, while the broader World Cup category market totals approximately $1.3 billion.

OneFootball has previously launched the OFC token based on Base and Ethereum, as well as the points system BALLS. The integration with Polymarket will convert user engagement into actual transactions. OneFootball has raised over $300 million in funding, with investors including Liberty City Ventures, Animoca Brands, and Adidas.

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